Wednesday, 14 December 2011

Simple. Elegant. Beautiful. Introducing Fiorelli Established

We are proud to introduce our brand new sub-brand, Fiorelli Established. Comprising of simple, elegant and beautiful designs, the collection is full of styles to wear today and love forever. Adhering to the heritage of Fiorelli, these stylish bags are designed for everyday functionality

Elegant, timeless shapes are adorned in classic colours and textures, presenting you with a range of handbags to suit every occasion.

Designed to last from season to season, women will enjoy the simplistic elegance of Fiorelli Established and see each piece as a timeless investment.

Click here to view the full collection.

Wednesday, 30 November 2011

Behind the scenes of the first ever Fiorelli London photo shoot!

As our new sub-brand, Fiorelli London, has now launched exclusively online we thought we would treat you to a sneak peak of the behind the scenes footage from the first ever Fiorelli London photo shoot!

Back in September, we packed up the new London collection (which had been finalized just in time!) and made our way across to edgy East London to the traditional London café we had rented for the day. Full of classic London charm, this was the perfect location for the first ever Fiorelli London shoot, thanks to its classic London associations and fashionable location.
Our lovely model gets into the Fiorelli London spirit!
We shut down the whole café, which not only meant we could get our lovely model climbing all over the tables, but we also had the staff on hand to provide us with delicious drinks and snacks all day! 
Climbing all over the tables, thank god we had the place to ourselves!

As we got to grips with the wild and wacky styling, we realized just how fun this new Fiorelli London collection is. It’s the kind of styling where anything goes, the wilder the better!
Clashing colours, textures and prints - it's what Fiorelli London is all about!

Take a look through the pictures, and let us know your favourite Fiorelli London bag! We are so excited about this new collection, we think our wonderful photographer Theo Cohen did an amazing job capturing the charm and essence of Fiorelli London!

Our favourite shot of the whole day... Theo's assistant, Adam, shows off his best model pose. Isn't he a natural?!

Tuesday, 29 November 2011

Fiorelli London has landed!

Introducing Fiorelli London!
We are overwhelmed with excitement here at Fiorelli HQ, as our brand new sub-brand Fiorelli London has just launched!

Available exclusively online at until January, Fiorelli London is a new collection of accessories that isn’t afraid to stand out from the crowd! Key shapes hot off the catwalk come in clashing neon colours and bold prints and textures with the intention of truly making a style statement.

From handbags, to purses, to iPad sleeves the collection has it all. The Putney iPad sleeves come in an array of amazing prints and textures and will suit the needs of the trend driven digital natives.

The vast colour palette plays with juicy bright block colours in acid red, neon pink and flashes of aquamarine. Nautical stripes extend playtime and polka dots add a girly twist, whilst flashes of leopard and snake print give an exotic feel to the collection.

The new range from Fiorelli London will keep fashion followers on their toes, and leave you wanting more!

Be sure to check out the full collection, exclusively at!

Friday, 9 September 2011

Introducing AW11

Introducing Fiorelli’s AW11 collection. Delivering designs that are focused on this season’s must have trends, the latest offering from Fiorelli is a must have this season.

Designs focus on the essential qualities to bring organised, allocated space into your accessories. A rich colour palette of earthy hues, combine the warmth of oxblood and tan with the depth of navy. Colour blocking of neutral shades softens the tone and lightens the collection. ‘Floris’ uses colour blocking to its full extent with neutral panels standing as a back drop to make the darker angles more prominent.

Floris Black and White mix - £79

Floris Chocolate mix - £79

The multifunctional components of the collection are designed to be rearranged and reassembled. The use of detachable shoulder straps turn functional cross bodies into statement grabs. Hidden and zipped pockets effectively work along side inside & outside pockets; while large compacted compartments utilise your accessory to keep you organised within your own space. ‘Angelo’ uses organised clean cut lines to sustain its functional beauty; structured large compartments hold the strong shape while the interior sees space for zipped and open pockets. ‘Bartolozzi’ constructs frame work alternatively by edging the centre of the outside pockets with metal hardware.

Angelo in Navy £89

Bartolozzi in Natural £69

Luxurious fur finishes are teamed with opulent hardware giving the collection a coveted place in this season’s texture trend. Simple structure and statement zips give the ‘Turner’ large grab a fashionable edge that will sit perfectly in the workplace or casually during the day. 

Rich, jewel tones shine through the ‘Kono’ collection, adding a eye-popping addition to the collection.

Kono in Orange £45
Luxe beading and sequin details, seen in ‘Rosa’, ‘Bojangles’ and ‘Twilight’  add a high gloss finish which will outshine all other accessories in the lead up to the party season.

Thursday, 8 September 2011

Behind The Scenes of the Winter 2011 Shoot

As our glamorous winter collection launches, we thought we would treat you to an exclusive look at our amazing photo shoot! Way back in March we packed up our favourite samples from the collection and made our way to the top of the Central Line to Essex!
After a short taxi ride, we were greeted by an astonishingly beautiful house, set in stunning grounds. As we drove closer to the house it became apparent that despite its grand exterior, it was in fact, in a state of disrepair. Built in 1750, within 3000 acres of land, the house was one of the finest of its time, hosting many a grand party and sleeping some of the wealthiest people in the country. We can only begin to imagine some of the riches those walls have seen! Devastatingly, the house was destroyed by a fire in 1917, leaving it unoccupied since then. The story behind this amazing set worked perfectly with the theme of our shoot, which encompassed the story of a downtrodden countess, who, having lived a life of luxury, suddenly finds herself in a situation without her riches. Unable to let go of her past life, she now encompasses a life of rich vs. poor, and carries a downtrodden-glamour look of luxury dresses teamed with casual tweed jackets.

The final touches are made before we start the shoot


This look of casual vs. luxe supported our new collection of bags perfectly; rich fur detailing and oversized gems adorning casual every day shapes alongside simple, vintage inspired shapes.
After hair and makeup were completed (in a freezing room in the old house!), we went exploring the grounds to find the perfect setting for our different shots. It’s fair to say we were spoilt for choice! The mature grounds set the scene perfectly, hinting at a gloomy secret garden atmosphere.

The staff at the house were a definite highlight of the day. Not only did they give us a full tour of the house and grounds, they also treated us to delicious food and drink, even bringing us afternoon tea in a wheelbarrow!

Who's for cake?

The Crew!
We are so pleased with this shoot, it really compliments our winter collection, and we couldn’t be happier with the outcome!

Theo and Georgie have a 'camera-off'




Thursday, 4 August 2011

Vote Fiorelli in the Company High Street Fashion Awards 2011!

We're nominated not once, but twice!
It’s that time of year again girls! Fiorelli has once again been nominated, not once, but twice in Company magazine’s High Street Fashion Awards!

The awards highlight reader’s favourite places to shop on the high street, and we need your help to crown Fiorelli as Best Bags (in association with Diet Coke) and Best Fashion Retailer!

By entering your votes you could be in with the chance to win a VIP shopping trip to London, worth £1,500 – so what are you waiting for?!

Voting closes on September 25th 2011, so get your votes in quick!

Fiorelli x

Thursday, 28 July 2011

Leading by Example! The Fiorelli web team party with Example at the iTunes Festival

Camden's famous Roundhouse was our venue for the night!
Last night the Fiorelli web team were lucky enough to get tickets to go and see Example at the iTunes Festival at the Roundhouse in Camden. We left Fiorelli HQ and hopped on the tube across town to Camden, where we set about looking for a bite to eat before the concert kicked off. We came across some amazing food stalls by the canal, with an incredible seating area made out of old mopeds! After dining on some delicious food from all around the world, we still had some time to spare so we wondered to a little pub to grab a quick drink, where we came across an amazing open mic night. We heard some amazing versions of classic songs from the likes of Amy Winehouse and Shakira and had to tear ourselves away to head to the Roundhouse!

The whole crowd permanently had their arms in the air!
As we got there (a little later than planned…) we found a long queue for the guest list tickets – it turns out we had missed our window to enter the concert on the guest list! Never ones to give up, we persevered with the queue, and despite being told by the giant bouncers that we probably wouldn’t get in, we were eventually granted entry! Our timing was pretty much perfect; Example had just got on stage and the crowd was buzzing! His stage presence was incredible, and he got the entire Roundhouse up on their feet within the first few minutes. After performing a string of tracks from his album, and a few exclusive new tracks, he got onto his chart topping hits and the atmosphere exploded! Everyone was dancing and singing along, and there was even a mosh pit! Example obviously loved our reaction to his music, and actively encouraged the mosh pits in front of him.

Chaka and Georgie get in a party mood!

It was an incredible set; the songs sounded amazing live and it cemented Example as our go to artist for a failsafe party song!

Have you been to any concerts at the iTunes festival? We’d love to hear your stories!

Monday, 25 July 2011

We Only Say Goodbye With Words...

This weekend tragically saw the loss of a brilliant and talented artist, Amy Winehouse. Like many of you we were shocked to hear this news. She was an icon, a star and she was one of the great talents of the 21st century. We all saw her public struggling with addictions but it was her unique style and music that will remain in our memories forever. Take a look at how her fashion influenced today’s catwalks and a few of our favourite songs by Amy Winehouse. 

Karl Lagerfield’s models sporting Amy’s famous beehive on the 2008 Chanel catwalk show 

 R.I.P Amy x

Friday, 10 June 2011

Spotted! Mollie King wears the Monroe clutch bag at the Glamour Awards!

The Saturdays’ Mollie King has been spotted wearing our Monroe clutch bag in pearl! Attending the Glamour Awards on Tuesday, where the band picked up the award for Best Band, Mollie looked absolutely stunning in a nude satin dress. Accessorising with Fiorelli’s Monroe clutch and nude heels Mollie looked every inch the superstar that she is!

The cutest style of the range, this vintage inspired shape is a must have for a special occasion, whether it’s a night out, a summer wedding, or the races! With its soft pleat detailing and a subtle showering of studs this feminine clutch will sit perfectly with any outfit. Work it like Mollie, and team it with tonal neutral colours for a fabulously on trend look. Now all we need to do to complete Mollie’s look is to find our very own David Gandy to hang off our other arm…

White hot!

Fresh, clean and crisp white accessories are the key to keep your tan looking golden this summer! Think Mediterranean glamour; sunkissed skin highlighted with bold, striking white accessories.

A bold statement, yet this minimal look is effortlessly sophisticated and chic. Create the ultimate wow factor by going white from head to toe, or take the slightly safer route with clean, white accessories. This classic, elegant trend will look equally fabulous from the beach to evening cocktails!

With its on trend envelope shape and pleated detailing, the Smithfields clutch/shoulder is the ideal evening bag. Team it with a maxi dress for a relaxed evening look, or a bold, colour blocking dress for a sexy, high glamour look.

A favourite Fiorelli shape is given an edge with fringing and stud detailing. The Smithfields clutch/shoulder bag is a great evening bag and is sure to add a glamorous edge to your outfit. Team it with denim cut off shorts, a loose shirt and statement wedges for a relaxed hippy-chic look.

With its classic shape and statement fitting this stylish bag is the ultimate accessory! Simple yet sleek, it will effortlessly compliment any look, whether it’s a casual city break outfit, or a flowing summer dress at a beachfront restaurant.

Dorchester Medium Shoulder - £49
A firm Fiorelli favourite! A mock croc finish, subtle Fiorelli hardware and striking white finish gives this classic shape a new and fresh look that will never go out of fashion. Perfect for work or play, this bag will become a staple piece in your wardrobe!

Monday, 6 June 2011

Shades of Summer

It's that time of the year where sunglasses are this season's must have accessories, so why not style your summer outfit with a pair of Fiorelli sunglasses!

Channel a classic, elegant look with these large square framed Fiorelli sunglasses. With their stylish Fiorelli branding and dark frames they are perfect way to add a chic touch to your outfit!


With their classic 50’s shape these Fiorelli sunglasses are the perfect way to channel the preppy trend this summer. Available in grey or classic tortoiseshell they will look great with a cute summer outfit.

Fashion - Peach Bow


Fabulously feminine, these soft square sunglasses are finished off with a cute Fiorelli branded bow detail, making them to perfect partner to a pretty summer outfit.