Thursday, 13 December 2012

Clothes Show Live 2012

This year's Clothes Show Live was bigger and better than ever!
Over 400 fashion & beauty brands were selling exclusively discounted products to 250,000 fashion hungry shoppers. The event was split into different areas and categories.
 The Susuki Fashion Theatre located in the red zone of hall 9 &10 showcased a 45 minute performance of dancers and models with designer Henry Holland and stylist Grace Woodward as the hosts. Special guest appearance by Daisy Lowe happened on the first day of the event, Friday 7th December. Paul Mitchell created the hair styles for the catwalk & Benefit provided the make up for the models. On Monday JLS performed in front of hundreds of screaming fans!
The Fashion Fix area located in halls 7 & 8 is where you have your pictures taken with your favourite celebrities in the paparazzi pen, while Capital FM play the latest tunes to keep you entertained.
Fiorelli was located in the Vision Village where you could pick up great deals from your favourite fashion brands and unique independant labels. The Diet Coke catwalk in association with Cosmopolitan magazine showed the new talent from contributing Colleges and Universities. 

Guilty pleasure! When you needed a sit down and a drink the Vision Village hosted the juice lounge in association with Heat magazine & Heat radio. The perfect place to recharge and we caught Heat's editor Lucy Speed getting rather cosy with two male models!

The beauty hall style studio had hair and beauty demonstrations by celebrity stylists Paul Mitchell, Lee Stafford, Errol Douglas & Leo Bancroft from ITV's This Morning. 

The Style Boutique hosted the luxury Independant labels and we found this stunning feather collection by designer Ruth Milliam.

Britain & Ireland's Next Top Models were on the catwalk modelling the best of high street fashion. They were all so professional and still looked amazing even after the 8th show of the day! The catwalk show took place every 30mins and showed the latest must have's from Warehouse, New Look, Designers at Debenhams, Oasis & Miss Selfridge. What is your favourite collection from the high street?
If you fancied yourself as a model Select model agency scouts were out on force and finding the model faces of the future. If you think you have what it takes, the model master class is where you learnt how to walk like a model. It involved walking with a book on top of your head and trying to keep it there until you finished the catwalk!
New Look

Designers at Debenhams

Miss Selfridge, do you prefer the vamp diva or the girly girl style?

This year Peter Andre made an appearance to launch his clothing line along with Amy Childs and Gemma Collins from The Only Way is Essex.

Peter Andre

Gemma Collins came onto the Fiorelli stand to have a look at our bags and was so excited as she used to have "loads of Fiorelli bags!"

Gemma Collins on Fiorelli's stand and on her own stand selling her clothing label.

Katie Price & Bodyguards

Katie Price came to have a shop one evening, although with all these body guards and fans, we don't think she managed to get much shopping done...

Fiorelli's lovely sales manager Pandora who is wearing the 'Hope' bag bumped into Henry Holland who had been presenting the catwalk show with Grace Woodward.

Henry Holland & Fiorelli's Sale Manager Pandora

Fiorelli's stand at the clothes show was constantly buzzing with shoppers bagging a bargain! Get your Clothes Show ticket for next year and see what fabulous discounts we offer exclusivley for Clothes Show ticket holders!

Fiorelli stand

Fiorelli has partnered with Cancer Research UK as part of our 25th birthday celebrations. We aim to reach our goal of £100,000 for the amazing charity, but we need your help. We bought the 'Hope' bag to the Clothes Show and it flew off of the shelves! A donation from every sale of the bag will help us to reach our target for Cancer Research UK. The Fiorelli team would like to say a massive thank you to all who have bought the 'Hope' bag so far & we are thrilled that everyone loves the shape and design. We still have a long way to go to reach our target so please share the 'Hope' story.

... The After Party. After a great event everyone who put all the hard work and effort into making it happen, joined together at Birmingham's Gatecrasher for the official Clothes Show after party! Jodie Harsh DJ and everyone put their new dresses, shoes & handbags on & danced the night away!  


Tuesday, 11 September 2012

Vogue's Fashion Night Out!

Fashion lovers flocked to the west end last night to celebrate Vogue’s Fashion Night Out. The streets were filled with tasty treats, dancing and music and the atmosphere was eclectic! The Fiorelli team were out in force to find the best discounts and goodie bags of the night.
Outside the Missoni store, free designer ice creams were being handed out from a delightful traditional Italian ice cream stand! Vanilla & sorbets were delicious and were a welcome pit stop to refresh from the hustle and bustle of the busy streets.
Meanwhile there were bubbles galore at Burberry!

As to be expected, Burberry boasted an evening of true class as a British fashion icon. Surrounded by a lavish array of classic trench coats and other delights from their AW12 range, the serving of champagne and virgin Mojito’s was a satisfying delight.
We were also offered the opportunity to enter a competition to win a classic Burberry trench coat.
Fingers crossed!

Burberry never fails with there stunning floor length gowns, these Autumnal hues of woodlan green and merlot are just delicious.
These soft white lace shoes and matching small shoulder bag lifted the Autumn collection, perfect for weddings any time of the year!
Fashions finest were out in force and we spotted this trend setter in an amazing black leather and super studded coat!
The Fiorelli team managed to get our hands on a backstage VIP pass! Chilling with the bands and enjoying cocktails with catwalk models and stylists was the highlight of the evening. A stylish time was had by all and we can't wait for next year! 

Monday, 20 August 2012

Fiorelli’s Fashion Finders hit VFest 2012!

As the sun shone on the UK to give us the hottest day of the year so far, the Fiorelli team headed down to V Fest in Hylands Park, Essex. Armed with our Fiorelli Fashion Finder t-shirts, Fiorelli wristbands, discount flyers and plenty of water and sun cream we entered this fun-filled festival ready to find our favourite festival looks as well as spreading the Fiorelli love with our freebies!

Renowned for being one of the most glamorous festivals, the girls of V Fest didn’t disappoint! Everyone looked great, and despite the boiling temperature and lack of shade, everyone was still in the mood to party! As we went around, we captured some amazing festival looks and even managed to do a bit of celeb spotting along the way, spying the delectable Louis from One Direction partying away with his stunning girlfriend!

The party mood was clear for everyone to see, with multiple stages around the event providing great entertainment to satisfy all musical tastes! Labyrinth had crowd pumping, whilst James Morrison had everyone swooning and singing along to all his greatest hits. One of our favourite acts of the day was in the smaller but more personal Undercover tent, and came from the wonderful Spanish singing sensation that is Juan Zelada. Perhaps we’re a little biased here, as we are friends with the band (!) but the atmosphere in the tent was electric and this dynamic group had everyone dancing away. Check them out here:

If you saw us there and were snapped by our Fiorelli Fashion Finders, be sure to head to our Facebook page and tag yourself in our V Fest album! Click here to see all our pictures from the day.

Monday, 13 August 2012

No need to spend the earth to get gorgeous designer handbags

Handbags are an essential item. Without one, youd struggle to carry around your phone, purse, keys, makeup and other everyday possessions. They can also enhance the look of your whole outfit. These days there are so many gorgeous designer handbags around for you to choose from and you shouldnt struggle to get versions that complement your style.
However, like a lot of people, you might be feeling the pinch at the moment and spending lots of money on new bags could be out of the question. The good news is, as long as youre savvy and know where to look for these products, you can benefit from superb deals. This means you dont have to break the bank to exude class and sophistication with the perfect handbags.

British women love their bags
Youre certainly not alone in your love of handbags. According to the World Luxury Index, British women are the most prolific handbag shoppers in the whole world. UK women were found to be behind almost half of all internet searches for luxury handbag brands.
Online shopping
It was also noted that more and more consumers are heading online to source items like this. Over 130 million online searches for designer bags were conducted in eight countries, including the US, the UK and France.
Its no wonder that so many people are looking online. Cyberspace tends to afford people more choice and better value. Also, shopping over the internet can be more convenient. This is important for the busy women of today.

Superb offers
If youre looking for fantastic across body bags and other items like this, youve come to the right place. Here at Fiorelli we offer an array of gorgeous products that could be just what youre after. Our name is synonymous with feminine chic and fashionistas around the world are making the most of our beautifully designed creations.
At the moment, you can take advantage of free delivery with all UK orders, making our products even more affordable.
Getting into the Olympic spirit
Its hard to escape the Olympic build-up and weve decided to get into the spirit by providing special Games-related offers. From July 17th until September 30th, were handing out flyers full of offers with every order purchased online at The first deal provides you with 25 per cent off your next Fiorelli London order, while the second entitles you to £10 off your next order at when you spend over £40. Only one code can be used at a time. Enjoy!
Plenty of choice
As well as impressive offers, youll also benefit from plenty of choice on our website. Whether you want big hobo bags to take to work, on your travels and so on, or need cute mini bags for nights out, dates and parties, youll have lots of options at
To see all the great products we have to offer just take a look around our website.

Where To Go For Your Next Purse

Let's face it, buying a new purse takes a lot of thought. It's an update that you will use almost every day, so it has to be versatile, fashionable and practical. So to help you out here is a list of helpful tips to make buying purses a little bit easier.
Look At Your Wardrobe
Might seem like an obvious move, but looking at what you wear will really influence what purse you should buy. Look at the colours of all of your clothes, is there a theme to what you will be wearing at a certain time of year? If so, choose a purse to compliment it. The last thing you will want is a purse that sticks out in the wrong way. Innovation is great but there is a fine line between a revolutionary combination and a fashion faux pas, so think carefully!
When Will You Use It?
What sort of routine will your new purse be going through? Think about what you will be using your new purse for. Will it be purely for change or will it be bigger, accommodating cards and photos and licenses?
If you will be using the purse to store cards try not to overload it with them. Scratches or dents can cause cards to be declined at cash machines or other card readers.
Maybe you generally prefer large purses for nights out. Not only do they keep your money safe but you can use them as a clutch bag to carry make up, mirrors and keys. Saving you lugging round a handbag that feels more like a satchel after a couple of drinks, a large purse is the ideal compromise.

Clear Out Your Old Purse
That's right, hard as it feels, your old purse has probably had its day. It's seen a lot of action, helped you out on countless occasions, but it's also probably scuffed, a bit battered and ready for retirement.
Emptying out your old purse though can tell you what the new one needs. How many cards you use, what little photos or trinkets you want to carry over, all of this will be found in the folds of your old purse. Who knows, you might get lucky and find money wedged between some old receipts to put towards your next purchase.
There are plenty of radical designer purses out now to suit any fashion. From block pastel colours to contrasting weave effects, choosing a purse is certainly going to lead to some difficult decisions. The spectrum of choices come in a range of prices though so you won't have to break the bank to keep your cash looking stylish in a new purse.
One thing’s for sure however, once you've sorted your way through plenty of brilliant options the purse you'll have will look the money as well as keeping it safe.

Monday, 6 August 2012

Bags of Purse-onality

Purses can be an indicator of a woman’s personality. For some, their purse, like their handbag, contains every single thing that could be needed in any and every eventuality. Stuffed full of receipts, store loyalty cards, credit cards, stamps, photographs, vouchers and of course money, it can convey chaos and disorganisation to some. On the other hand, a slimline purse, or even a ladies’ wallet, can represent elegance, calm and style.

Friday, 27 July 2012

Fancy yourself as a handbag designer?

A fantastic opportunity for an enthusiastic individual to join one of our busy design teams at Fiorelli.
Applicants must have versatile handwriting and commercial awareness with experience from a retail or supplier background.
With a strong eye for seasonal trends and key details we are looking for someone who can interpret these to create exciting, relevant product for our customers.
- Min. 5 years’ experience in fashion accessories.
- Proficient in CS5: Photoshop, Illustrator and InDesign, windows, MS Office and Acrobat on PC.
- Experience in working with overseas supplies/factories.
- Highly motivated and hard working
- Good interpersonal and communication skills
Overseas travel will be required.
Salary commensurate with experience.
Please apply by 12th August 2012 and include 3 examples of design work within your CV

Wednesday, 11 July 2012

Fiorelli's Autumn 2012 Collection

Fiorelli's autumn 2012 collection embraces the beauty of nature's palette as a foundation to the rejuvenation of skins and textures. The earthy hues and rich mid tones are injected with colour pops of citrus, tangerine and aquamarine. Snake skin prints combine a natural textural element and can been seen throughout the collection. Glowing sheens and metallic finishes complete the hedonistic inspiration for autumn's collection.

Fiorelli’s marque has been confidently and creatively used within branding and stunning new linings. The inspiration for the marque comes from Fiorelli itself which means “little flower” in Italian. The marque has been used to decorate all styles within the collection, including embossing, hardware decoration.

'Capulet' captures the rich saturation of colour and shows how powerful colour can be in reinvention. Citrus orange sits orderly next to opulent berry. Snake skin texture combined with a metallic shine optimises style to create a statement piece. Quilting adds depth to simple shapes including oversized pillow clutch, boxy shopper. A reinvention of the Lady bag completes the collection. Simplistic layering creates a bow detail to frame the branded logo.

Natural snake skin is centrally panelled and set against earthy tans and matte black within the 'Lilian' range to construct simplistic, yet visually pleasing aesthetics. The shopper tote is a key shape for AW12 and textured paneling adds depth to the simplistic shape.

‘Sebastian’ demands attention with studded edging in the bowler grab style. These studs are branded with Fiorelli’s “little flower” motif. Both the large and medium sizes hold their poise and speak for themselves in a zesty overload of intense orange. Faux suede draws on the textural element in earthy hues of olive and chocolate.

'Lorenzo' and 'Othello' ranges use simplistic structure within their designs for clean shopper totes and the versatile grab style satchel. These shapes are embodied with colour pops of mouthwatering hues in pistachio, tangerine and vanilla. Deep auburn, racing green and navy complete the range by adding depth and prosperity.

Wednesday, 4 July 2012

Let The Hunt Begin!

Fiorelli is on the hunt to find each of the 100 highly decorated phone boxes which have been dotted around London and we need YOUR HELP!

The iconic London phoneboxes have been transformed into visual feasts of delight by various artisits, all in aid of celebrating Childline's 25th Birthday!
There are 100 phone boxes which have been scattered around London & Fiorelli is on the hunt to find them! If you spot a transformed phone box (you won't miss them!) then take a photograph of you & your Fiorelli bag next to them and upload onto Fiorelli's facebook page.

Lets see how many we can find!

Friday, 29 June 2012

Wimbledon Celebrities go for Monochrome!

This years Wimbledon Tennis matches are already hurtling at an exciting pace, with Murray flying through his sets and Nadal already knocked out by Rosol. The major fashion trend this year for spectators at the tennis is most definitely Monochrome! The classic trend is easy to wear and accessorize. Keep sleek and stylish by sticking to simply Monochrome from head to toe. As Leah Weller demomstrates beautifully, wearing a crisp white shirt, tailored black shorts & pumps will keep you comfortable when watching those long sets. Also Pippa Middleton opps for a black dress and monochrome woven print cardigan, while actress Holliday Grainger chooses a black dress with delicate lace white embriodery.

Fiorelli Est.1988 collection has a wide selection of monochrome trend bags which accessorize perfectly with simple block colours or prints. A staple classic which can be worn trend by trend, year on year!

Wednesday, 20 June 2012

Tulisa carries Fiorelli's 'Warhol' grab!

Spotted yesterday at London's Heathrow airport, Tulisa looks radiant in a lilac, blue and white printed dress, light faded denim jacket and Fiorelli's NEW AW12 'Warhol' grab in plum! About to jet off to the US, Tulisa knows how to fly in style. Fiorelli's 'Warhol' grab has made a come back for AW12 due to the high demand for the popular shape. The grab is trimed with snake skin texture and has a detachable shoulder strap and an outer zip pocket. Hues of plum are great transitional colours for this season and perfect to use from day to night! To get your Fiorelli 'warhol' grab go to;

and sign up to the notify me! As soon as the bag arrives, you will receive an email and you can be the first to carry Tulisa's hot Autumn Fiorelli grab. For an amazing £45.00 this grab is worth grabbing!

Tuesday, 19 June 2012

A little bit of EVERYTHING!

Loud and proud 'Trinians' are a little bit of everything! These double combo zip top purses can be used as make up bags, wash bags, pencil cases, notebook covers, jewellery pouches... You name it, they hold it!
In colour pops of Mixed Neon, Pink graffitti & stripes, Jade and patent orange theres a colour combo to suit all. The 'Trinians' are perfect gifts and at only £35.00 for BOTH clutches they are a no brainer!

But the question is.... how will you use yours?  Send your pictures to Fiorelli's facebook page

Tuesday, 12 June 2012

Sports Luxe

Fiorelli London's autumn collection bounds onto the scene with the sports luxe revolution. A street style of powerful colour and 90's inspired sportswear plays with an eccentric mix of texture and acid brights.

Get ready for the games with large zip top gym and duffel bags in high shine white and silver, neon pink and black shine mixes are light weight and retro cool. Drawstring rucksacks take the track and field approach emblazed with Fiorelli London's FL logo. This new logo brands the linings and creates a distinct pattern.

Make sure you don't lose your cool on the sports field or at the gym and keep stylish with Fiorelli London's Sports Luxe accessories!

Wednesday, 30 May 2012

Celebrate the Jubilee with 20% off Fiorelli Est.1988

Join in the Diamond Jubilee celebrations and bag yourself a bargain with a fabulous 20% off of Fiorelli Est.1988 collection. Choose between a selection of classic shapes and styles, perfect accessories for the Royal occassion at

Simply enter the code JUBILEE20 at the checkout to receive your discount.

Happy shopping to you all! x

Thursday, 24 May 2012

Oh, hello sunshine! After months of waiting in the doom and gloom of grey skies it appears that summer has finally arrived! Hooray! It’s impossible not to smile and celebrate the arrival of this glorious weather, so whether you’re heading out to your nearest pub garden for a celebratory Pimms or having a lovely picnic in the park make sure you do it in style with our collection of cheerful accessories! In hot hues of sunrise yellow and sunset orange these gorgeous colours are just what you need for your summer wardrobe! Cheers!