Friday, 25 January 2013

Fiorelli bag found INTACT after 7 years!

Well, talk about a durable handbag that can survive 7 years in the undergrowth, battling freezing winters, the beating heat of British heatwave summers and all the animal critters!

Only a Fiorelli bag could stand that test of time, beat all of these conditions and stay fully intact!!

Parveen Ashraf, a private chef and owner of from Peterborough thought she would never see her beloved Fiorelli bag, after it was stolen 7 years ago. Mrs Ashraf, had £250 inside a cheque book in the inside zip pocket, her family photographs and all of her credit cards. She thought she had lost everything and was devastated as the money was for a special occassion.

Until the workman from Enterprize Peterborough, delved deep into the bushes and found Mrs Ashraf's long lost Fiorelli bag! The thief had not looked in the zip pocket and did not take any of the other possessions from the handbag, instead they threw the bag into the bushes just around the corner from Mrs Ashraf's home in Werrington, Peterborough.
Mrs Ashraf said: 'I guess the thief must have grabbed the £20 note that was in my purse, then flung the bag into the bush and cycled off.'

Mrs Ashraf was shocked and delighted when the company contacted her to let her know they had found her Fiorelli handbag after so many years. 
'I just can't believe I have it back. I felt quite nostalgic and tearful going through the items inside.'

At Fiorelli we are all delighted that Mrs Ashraf has had her Fiorelli bag reunited with her and amazed at this story! We think Mrs Ashraf deserves an updated version of her beloved bag, so we have decided to send Mrs Ashraf the 'Hope' bag in black and white mix.

If you would like to view the new 'Hope' collection, click on the below link:

Thursday, 17 January 2013

Race For Life: Are you taking part?

Are you joining the thousands of women taking part in this year's Race for Life?
We are!

This year Fiorelli is supporting Cancer Research UK & Race for Life with an aim of raising £50,000 for this great charity. Fiorelli has launched the 'Hope' bag, a stylish, chic and very affordable across body bag, which comes in a variety of colours for the new season. For every 'Hope' bag purchased online, a £5 donation will be given to Cancer Research UK. At only £30, the 'Hope' bag is outstanding value for money & helping a very worthy cause! Which colour will you choose to start your collection?

In the run up to the Race for Life events which are held all over the country, Fiorelli want you to choose what the NEW 'Hope' bag will be! We will have three different style bags to choose from and we want you to vote for your favourite! You can place your votes on our facebook page which will launch in February and voting closes on 8th march. Check our facebook page at
The bag with the most votes will be announced by the end of March & you will be able to purchase your new bag for the launch of the Autumn season in August.

Fiorelli will be attending the following Race for Life events;

.Regents Park - 15th June
.Richmond Park - 30th June
.Blackheath - 7th August
.Hyde Park - 21st August

If you are going to any of the above events, make sure you look out for the Fiorelli team! You will be able to come to our stand and have your photograph taken. The name of who you are running for will then be put forward as a potential winning name for the NEW 'Hope' bag! By the end of August, you will be able to vote for the name of your choice.

After your event, make sure you check our Facebook page and tag yourself in our Race for Life album & get your friends to vote & share for your name!

You can make a donation to Cancer Research UK on the day and receive a beautiful Fiorelli heart ‘Hope’ bracelet.

Fiorelli doesn't stop there! Also, at the above Race for Life events you will be able to purchase a special Fiorelli & Cancer Research UK canvas tote shopper bag for an amazing £5!! Proceeds will go towards our £50,000 target for Cancer Research UK.

If that wasn't enough, our Fiorelli girls are in training to run, skip, walk, dance the 5k Race for Life & we shall be keeping you up to date on how well their training is going.

Sign up for Race for life today & help kick cancer!